Florodora

A Musical Play

Book by Owen Hall

Lyrics by E. Boyd-Jones and Paul Rubens

Florodora took the theater world by storm at the turn of the 20th century. It premiered in London at the Lyric Theatre on November 11, 1899, and later opened on Broadway in 1900 at the Casino Theatre, marking its place in theater history. Known for its catchy tunes, colorful characters, and lavish production, the show became one of the most beloved musicals of its time, especially popular with audiences in London and New York.

The story centers on the fictitious island of Florodora in the Philippines, where the "Florodora" perfume factory is based. The plot follows a charmingly tangled romance that weaves through issues of mistaken identity, inheritance, and corporate intrigue. The leading characters—Cyrus W. Gilfain, an unscrupulous millionaire; Dolores, the rightful heiress to the Florodora fortune; and the charming Frank Abercoed—find themselves entwined in a comedic love story with twists and turns that kept audiences engaged and entertained.

Florodora was a phenomenal success, not just for its memorable songs and story but also for setting a standard in casting, specifically with its “Florodora Girls” who became a cultural sensation. The Florodora girls’ synchronized dancing and harmonized singing in this number set a trend in the musical theater world, becoming an icon of early musical comedy. Its success in both the UK and the US also marked the beginning of an era where London and Broadway productions began to share influence and popularity, helping to shape the future of musical theater.

 ISBN 978-1515285113 

$12.95

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